Course curriculum

  • 1

    Course Overview & Logistics

    • Who is this Course for?
  • 2

    Pardot Overview

    • How to find Pardot in your Salesforce

    • Slides : Pardot Navigation & UX/UI

    • Video : Pardot Navigation & UX/UI
  • 3

    Pardot Organization

    • B Lab Pardot Naming Conventions & Why It's Important

    • B Lab Pardot Folder structure

    • Video : Naming & Folder Structure

    • Managing Marketing Campaigns

    • Video : Steps to Create a Campaign
  • 4

    Pardot Email Marketing

    • Pardot Lightning Email Builder

    • Video : How to Use Pardot Lighting Email Builder

    • HML + Email Personalization
  • 5

    Pardot Automations

    • How to Choose Right Automation in Pardot

    • Video : Pardot Automations

    • Engagement Studio Overview

    • Video : Engagement Studio Review

    • Quiz about Automations
  • 6

    Marketing Tools and Features

    • List Management

    • Pardot Reports & Dashboards

    • Video : Salesforce Pardot Reports & Dashboards
  • 7

    F.A.Q.

    • Access to Pardot

    • Switching to Pardot Lightning

    • Creating and Managing Campaigns
  • 8

    Resources for Further Learning

    • Future Learning & Resources