Course curriculum

  • 1

    1. Welcome

    • 1.1 Welcome

    • 1.2 About This Course

    • 1.3 Learning Objectives
  • 2

    2. About Brand Reviews

    • 2.1 What is a Brand?

    • 2.2 About Brand Reviews

    • 2.3 Detecting Complexity (Standard Approach)

    • 2.4 Complexity (In the context of Large Enterprise Approach)

    • 2.5 Quiz: Brand Review Basics
  • 3

    3. How to Conduct a Brand Review

    • 3.1 How to Conduct a Brand Review (Overview)

    • 3.2 Company Level IBMs

    • 3.3 Brand Review In Practice (Product/Service Level IBM)

    • 3.4 Notetaking

    • 3.5 Notes Template

    • 3.6 Quiz: Brand Review Practice
  • 4

    4. Invoicing and Other Logistics

    • 4.1 Brand Review fees

    • 4.2 How to Invoice Brand Review

    • 4.3 Brand Review Timelines

    • 4.4 Quiz: Brand Review Pricing
  • 5

    5. The End

    • 5.1 Assessing Learning

    • 5.2 Resources For Further Learning