Course curriculum

  • 1

    Get started

    • Welcome

    • Meet the SMEs

    • Learning outcomes

    • What is driving this training and brand changes?
  • 2

    Chapter 1: The (new) B Lab Brand Book

    • Our brand

    • Visual identity

    • Brand messaging library

    • Guidance for new and existing B Corps

    • Walkthrough of our new brand website

    • Communication and community toolkit

    • Chapter 1 quiz
  • 3

    Chapter 2: B Lab’s Intellectual Property (IP)

    • What is IP and why does it matter?

    • How to report infractions to our IP

    • IP considerations for our network’s programs and initiatives

    • Third party licensing

    • Case studies on third party licensing

    • Chapter 2 quiz
  • 4

    Test your knowledge

    • Practice scenarios

    • Learning outcomes
  • 5

    What's next?

    • Join our live session

    • Submit your questions

    • Check out these resources